Twitter acquires Scroll ad blocker to prepare for paid service


Twitter acquires Scroll ad blocker to prepare for paid service

Twitter has just formalized
the acquisition of the Scroll ad blocker with the intention of including it in a future subscription service, the contours of which have not yet been defined. Scroll removes ads and popups from posts and partners with publishers so they don’t lose revenue. The social network believes that Scroll will help it solve ” one of the most frustrating aspects »From reading online content by removing intrusive ads.

« We plan to include Scroll as part of an upcoming subscription offer that we are currently exploring. Says Mike Park, vice president of products at Twitter. ” As a subscriber to
Twitter, imagine having access to premium features where you can easily read articles from your favorite media outlet or a newsletter from a Journal writer, with a portion of your subscription going to the editors and writers who create the content.

We do not yet know when and in what form the subscription of
Twitter will be deployed. The company tested several options such as canceling tweets, a paid offer for Tweetdeck and
Super Follows, which would make it possible to follow a creator or a publisher for a monthly subscription granting exclusive content.

Article from adapted by CNETFrance

Image : Sarah Tew/CNET


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